INSIGHT

Drinking a Coke from the can is ok. What’s not ok is when a nail breaks
when trying to open the tab.

IDEA

“Coketoure” is a new limited edition coke can created specifically for fashion week. Its purpose is to make life a little easier without giving up on a fresh manicure. In fact the new can facilitates its opening through a smoother tab so that no nails are needed
to open it.

AD: Cristina Albers & Eva Flögel
CW: Valeria Viganó