GOOD DYE YOUNG

COLORING YOURSELF

IDEA

Choosing a color for your hair can be difficult because you‘re not sure if it will fit you.

To make this a fun process Good Dye Young, a start-up hair dye brand, will launch a photo app with a coloring book filter and turns selfies into outlined illustrations of themselves. These digital selfies will also be used to create a physical coloring book where the user can color their hair to see if it will fit them. This project wants to promote a non-intimidating way of self-expression and that coloring your hair isn’t that scary or difficult with Good Dye Young.

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Cristina Albers, Yani Gabriel & Giorgi Urushadze