IKEA

RETAIL THERAPY

IDEA

Mental-health Awareness + Monochromatic Light =
Phototherapy Lamps.

IKEA’s powerful campaign spotlights personal wellness by showcasing their phototherapy lamps as a simple self
care solution.

AD
Cristina Albers&
Margarita Bolotzki

CW
Nneoma Chukwueke

Ikea - Retail Therapy Concept Board

PRINT

IKEA gives readers a real life “lightbulb moment” when the turn of a page reveals the calming effect of its phototherapy lamps.

SHOWROOM

Turning IKEA’s showrooms into immersive exhibits allowing shoppers
to experience their phototherapy lamps firsthand.

MOBILE

Designed to make phototherapy even more accessible, this mobile app gives users the chance to take light therapy on the go.