Mental-health Awareness + Monochromatic Light =
IKEA’s powerful campaign spotlights personal wellness by showcasing their phototherapy lamps as a simple self
IKEA gives readers a real life “lightbulb moment” when the turn of a page reveals the calming effect of its phototherapy lamps.
Turning IKEA’s showrooms into immersive exhibits allowing shoppers
to experience their phototherapy lamps firsthand.
Designed to make phototherapy even more accessible, this mobile app gives users the chance to take light therapy on the go.