Haute Coketure

Coca-Cola

Published and Highlighted on Ads of the World

Coca-Cola

Coca-Cola launches an easy-to-grab tab to be able to drink you favorite drink and keep your manicure intact.

INSIGHT

Enjoying a Coke is always an amazing experience... except for that moment in which you think your nail might just break trying to open the tab of the can. Even worse when you have acrylic nails on, then opening a soda can can be the equivalent of living life on the edge.

IDEA

We’ll launch the first ever Nail Friendly soda can, in the most needed event of the year... Fashion Week, when fashion reigns and nails are long.

The new can design will portray a special fashion print and include a new curved easy-to-grab tab that elevates from the can; just enough to grab the tab easily but not bother the stacking and the shipping the cans.