[ Post ] natal

Prénatal

Prénatal

Prénatal, all-things baby related retail company, changes it's name to Postnatal to address the realities of motherhood and post-partum depression, bringing influencers to start a conversation in The Netherlands about the important topic.

Motherhood is amazing, and blissful, and perfect... until it’s not. But companies rarely talk about the hardships that come with that little bundle of joy. So we decided to change that.When a little one is born, a new world opens up. Prénatal has been a baby specialty store for more than 60 years where you can go with all yout questions and wishes. We therefore know better than anyone that the first weeks as new parents are not just a pink cloud. Caring for a little one demands a lot from you, and little sleep does not make anyone cozy. Not to mention the physical discomfort.

Meanwhile, everyone around you is shouting that you should enjoy this special period. You would almost feel guilty about this if you don't really like it at all once in a while. We want to break this taboo. That is why we will change our brand name to Postnatal in the coming days, to generate attention to this subject, to support mothers and to finally disscuss the subject.