While working in Public Imagery I got to be in charge of their rebranding, the Interior Branding company had an obsolete (1990s vibes) logo and website that did not reflected the high-quality work they produced for some of the biggest companies in the U.S.

Part of the challenge of the rebranding of the company was that they wanted to be refered as PI, which in english also means “private investigator”, and have a logo that not only presented the company with those initials but also represented what they do. The result ended up achieving both goals and brought the company image to the 21st century.